Local competition analysis for car care products

Solmi is an automotive company that produces car care products. The company has been operating in the local market for several years, and has been successful in selling its products to various retailers and distributors.

However, with the increasing competition in the market, Solmi’s management realized the need to have a better understanding of their competitors’ pricing strategies and product offerings.

They approached our company, Marocks, to help them research and analyze their competition in the local market.

Solmi’s main challenge was to identify and analyze their competitors in the local market. They wanted to understand their competitors’ pricing strategies, product offerings, distribution channels, and marketing tactics.

Solmi also wanted to identify any gaps in the market that they could potentially fill with their own products.

Marocks provided Solmi with a comprehensive market research report that included the following:

1. Analysis of the local market: Marocks conducted a thorough analysis of the local market, identifying all the major competitors in the automotive industry. The report included detailed information on each competitor’s product offerings, pricing strategies, distribution channels, and marketing tactics.
2. Identification of gaps in the market: Marocks identified several gaps in the market that Solmi could potentially fill with their own products. These gaps were based on a combination of factors, including customer demand, pricing, and product quality.
3. Recommendations: Based on the market research, Marocks provided Solmi with a list of recommendations to improve their product offerings, pricing strategies, and marketing tactics. These recommendations were designed to help Solmi better compete in the local market and increase their market share.

Solmi was able to use the market research report provided by Marocks to successfully reposition themselves in the local market.

They launched new products that filled gaps identified in the report, adjusted their pricing strategies to be more competitive, and implemented new marketing tactics to reach a wider audience.

As a result, Solmi was able to increase their market share and improve their overall profitability.